This Little Fish Is Fighting Anaemia Across The World
Did you know that iron deficiency affects over 3.5 billion people? Find out how this little fish is making waves and helping to eradicate anemia across the globe.
[Photo credit: Lucky Iron Fish]
Iron deficiency affects over 3.5 billion people worldwide and can lead to anemia, fatigue, impaired cognitive ability, and even death. This preventable condition also reduces one’s productivity by 20 percent and a whopping 70 billion dollars lost to the global economy annually.
Lucky Iron Fish is a simple solution that shows that social innovations come in all forms, shapes and sizes.
Initially designed for the Cambodian market, the fish was designed to release iron during cooking and provide 90 percent of the required daily iron intake.
What we love about this health innovation is how it is making treatment both accessible and culturally acceptable.
To put things into perspective, iron supplements, which are the most widely used treatment, have a low compliance rate and are expensive. They cost USD 30 per person each year in Cambodia, while each fish costs USD 25 and can last a family up to five years.
As a symbol of luck in Cambodian culture, the fish has also been widely embraced with a 92% compliance rate, while the first iteration of the product, an iron disc, had a 0.2 compliance rate.
Currently, this social enterprise has scaled up their health innovation to other parts of the world, particularly to places where people are unable to afford iron-rich foods like red meat. To date, they have distributed over 53,000 fish.
Inspired yet? You can buy one for yourself USD 25 and Lucky Iron Fish will give one to a family in need. You can also buy a school of 5 Lucky Iron Fish for families in need for USD 35.
Check out their website or watch the video below to find out more.
Interested in socially conscious living in Asia? Check out Asia For Good's social enterprise directory.
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