How Javara's Artisanal Foods Celebrate Indonesia's Biodiversity

Indonesia
By:: 
Gadis Lukman

[Scroll down for Bahasa Indonesia version]

From organic coconut chips to Bali fleur de sel, Javara works closely with small-holder farmers to produce premium foods, and revive traditional, indigenous farming methods. 

Javara Indonesia

Javara, a social enterprise which sells premium, gourmet health and superfood products (like chia seeds, gotukola and moringa) including everything from vegan pesto, gluten-free flour and organic cashew butter, has become one of Indonesia’s leading artisanal food brands.

Javara Products - Asia For Good - coconut chips vegan pesto,  coconut jam

With a lineup of 700 products, the social enterprise works with 50,000 small holder farmers across Indonesia. With these farmers, they work to improve supply chains, and provide training in workplace safety, food safety and quality standards. They also ensure premium prices are paid to the farmers and processors.

Successful on an international scale, some credit the organic and health food brand for bringing the true richness of Indonesian’ local food products to the world.

Javara Indonesia

Founder and CEO of Javara, Helianti Hilman was recently selected as Endeavor Entrepreneur 2016, as well as EY’s Social Entrepreneur of the Year 2013 and Schwab Foundation as Social Entrepreneur of the Year 2015.

A trained lawyer and former economic development consultant, Helianti is combined her passion for community-based business and expertise in agribusiness into Javara.

Javara not only improves the livelihood of the farmers from which it sources produce, it also preserves and celebrates the traditional, indigenous farming methods that might otherwise be lost had they not obtained the right market access.

Javara Asia For Good Smallholder Farmers

Helianti began regular Ethnic Food Workshops at their shop in Kemang, Jakarta. Introducing participants to the hundreds of Indonesian sweets, vegetables, spices produced using the indigenous and artisanal methods, Javara created a loyal local customer base.

Whenever these farmers are ready, Javara involves them in determining the production size, profit margins and processing-related matters. This way, the farmers employ ethical and fair cultivation, but also learn the fundamentals of entrepreneurship. That’s how Javara truly empowers these farmers.

Javara products are available in major supermarkets and retailers across Indonesia incluing Aeon, Loka, Carrefour and at their flagship store at Graha BS, 1st floor, Jalan Kemang Utara A Number 3, Jakarta 12730 – Indonesia. Visit www.javara.co.id for more.

 

[Bahasa Indonesia]

Dari keripik kelapa organik hingga kembang garam laut, Javara bekerja sama dengan para petani kecil untuk memproduksi bahan makanan premium sekaligus menghidupkan kembali metode pertanian adat nan tradisional. 

Brand kenamaan Javara memang menjual bahan makanan premium mulai dari produk pangan bebas gluten dan padat nutrisi, vegan pesto, hingga selai dari mete  organik. Kini, Javara telah menjadi brand makanan artisanal terkemuka di Indonesia. Bersama para petaninya, mereka mengupayakan beragam perbaikan di rantai produksi: memberikan pelatihan tentang keselamatan kerja, serta keamanan dan standar kualitas pangan yang tinggi. Mereka juga memastikan para petani dan pengrajin makanan mendapatkan harga premium untuk produksi mereka. 

Keberhasilannya di dunia internasional pun tidak lepas dari usahanya mengangkat kekayaan produk makanan lokal Indonesia yang sesungguhnya pada dunia. 

Perintis dan CEO Javara, Helianti Hilman baru-baru ini terpilih sebagai Endeavor Entrepreneur setelah sebelumnya berhasil memenangkan penghargaan sebagai EY Social Entrepreneur of the Year 2013 dan Social Entrepreneur of the Year 2015 dari Schwab Foundation. Setelah menjadi praktisi hukum dan konsultan ekonomi pembangunan, Helianti menggunakan passion-nya untuk mengembangkan usaha berbasis komunitas serta keahliannya di bidang agribisnis guna membesarkan Javara. 

Javara tidak hanya membantu meningkatkan mata pencaharian petani yang menghasilkan seluruh produk makanannya. Lebih dari itu, Javara turut melestarikan dan merayakan metode pertanian adat yang sejatinya akan hilang karena tidak menemukan akses pasar yang tepat. 

Helianti memulai Ethnic Food Workshop di kedai mereka di Kemang, Jakarta. Dalam kegiatan tersebut, ia membawa tiap pesertanya menikmati ratusan jenis bahan pangan asli Indonesia mulai dari ragam serealia yang mulai terabaikan, tanaman pangan liar, hingga produk berbahan dasar kelapa yang diproses secara tradisional dan artisanal hingga mampu meraih basis pelanggan setianya. 

Kapanpun para mitra petani mereka siap, Javara memastikan mereka dapat turut menentukan besaran produksi, keuntungan, dan urusan pemrosesan lainnya. Dengan begitu, para petani pun dapat menerapkan pertanian yang etis dan adil, selain juga belajar menjadi pengusaha yang sesungguhnya. Melalui jalan itulah Javara memberdayakan para petaninya. 

Produk Javara dapat ditemukan di supermarket terkemuka di Indonesia, di antaranya: Kemchicks, Ranch Market, Carrefour. Flagship Store mereka terletak di Graha BS lantai 1, Jalan Kemang Utara A No. 3, Jakarta 12730 – Indonesia. Informasi lebih lanjut bisa ditemukan di www.javara.co.id.   

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